The festive season is a period of heightened demand—from both seasoned customers who plan in advance and last-minute shoppers—resulting in a whirlwind of opportunities and challenges for businesses. For micro, small, and medium enterprises (MSMEs) in India, this is not only a season of joy but is also one of the busiest times of the year, as with great opportunity come great complexities, particularly in managing working capital and inventory. According to a report by Redseer Strategy Consultants, this year’s festive season will attract over 140 million shoppers online. The online gross merchandise value for the season is projected to be around ₹90,000 crore, up 18–20% from last year’s festive sales. Managing finances becomes crucial during this period, involving cash-flow management. Also, the success of MSMEs during the festive season hinges on careful planning, innovation, adaptability, and their ability to overcome challenges with resourcefulness.