Amazon and Flipkart are emerging as formidable contenders in India's digital advertising landscape, with FY24 revenues reaching ₹6,649 crore and ₹4,972 crore, respectively. Together, they generated ₹11,621 crore (approximately $1.4 billion), a 33% year-on-year increase. Experts like Rahul Sankratayan note this reflects a structural shift as brands see greater ROI through closed loop attribution. With both platforms offering rich first-party data, the advertising dynamics are rapidly changing, posing significant challenges to Google and Meta.
Amazon and Flipkart are emerging as formidable contenders in India's digital advertising landscape, with FY24 revenues reaching ₹6,649 crore and ₹4,972 crore, respectively. Together, they generated ₹11,621 crore (approximately $1.4 billion), a 33% year-on-year increase. Experts like Rahul Sankratayan note this reflects a structural shift as brands see greater ROI through closed loop attribution. With both platforms offering rich first-party data, the advertising dynamics are rapidly changing, posing significant challenges to Google and Meta.