Amazon's AI chatbot, Rufus, on consumer purchasing habits during the Black Friday shopping event. Data published by Sensor Tower reveals a powerful correlation between using the AI tool and higher conversion rates, indicating a surge in sessions that resulted in a purchase. U.S. sessions where the shopper interacted with Rufus and subsequently made a purchase increased by 100% compared to the trailing 30 days, which dramatically outpaced the 20% increase observed in non-Rufus sessions.
Amazon's AI chatbot, Rufus, on consumer purchasing habits during the Black Friday shopping event. Data published by Sensor Tower reveals a powerful correlation between using the AI tool and higher conversion rates, indicating a surge in sessions that resulted in a purchase. U.S. sessions where the shopper interacted with Rufus and subsequently made a purchase increased by 100% compared to the trailing 30 days, which dramatically outpaced the 20% increase observed in non-Rufus sessions.