Cultural Relevance Lost': The Worrying Problem that continues to trouble Facebook

Posted under: Web technologies
Date: 2025-04-21
Declining Youth Engagement Plagues Facebook | Justo Global

Meta's Facebook platform faces declining cultural relevance as younger users migrate to platforms like TikTok and Instagram, according to recent market analysis data. The platform has seen a 15% drop in daily active users aged 18-24 in the past year, while engagement metrics show a 23% decrease in content sharing among this demographic. Despite introducing features like Reels and AI-powered recommendations, Facebook struggles to recapture its appeal among Gen Z users, who cite the platform's "outdated interface" and "overwhelming ads" as primary reasons for abandonment.