AI chatbots, including ChatGPT and Gemini, have captured 11% of the search market in just two years, challenging Google's 75% dominance. Prashant Puri, CEO of AdLift, emphasized that these platforms deliver conversion rates of 30-35%, far exceeding traditional SEO. To optimize visibility, Puri introduced Tesseract, an Answer Engine Optimization tool. With marketing costs on chatbots 50-75% higher than search engines, brands are rapidly adapting their strategies to leverage this lucrative channel.