From the bustling lanes of Jamshedpur, nestled between industrial landscapes, a quiet revolution is being led. Sweta Singh, a former corporate professional, has built a thriving startup, Abiraa, which is not just offering art but also redefining how India perceives and values its cultural heritage. What began as a heartfelt endeavour to support tribal artisans in Jharkhand has now evolved into a vibrant pan-India platform.