Just days before Christmas and as shoppers race to finish their holiday lists, the retail industry is seeing strong numbers. The National Retail Federation predicts a 2.5% to 3.5% jump in retail sales compared to 2023. With strong numbers nationwide, local small business owners say they are also seeing a sales boost. Personalized presents paired with individualized interactions are just what business owners say can only really be experienced when shopping small.
Just days before Christmas and as shoppers race to finish their holiday lists, the retail industry is seeing strong numbers. The National Retail Federation predicts a 2.5% to 3.5% jump in retail sales compared to 2023. With strong numbers nationwide, local small business owners say they are also seeing a sales boost. Personalized presents paired with individualized interactions are just what business owners say can only really be experienced when shopping small.