Small businesses say cautious shoppers are seeking 'cozy' and 'festive' this holiday season

Posted under: SMB
Date: 2024-12-16
Small businesses say cautious shoppers are seeking 'cozy' | Justo Global

After the busy Black Friday weekend, cozy items like fuzzy alpaca scarves, warm slippers, and sweaters have been best sellers for small businesses. Retailers are using discounts and events like “Sweater Explosion” to boost sales. The National Retail Federation predicts a 2.5%-3.5% rise in holiday sales, while online shopping is expected to grow by 8.4%, driven by festive and practical items.

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