Google India has launched a campaign for its conversational generative AI chatbot, Bard, to showcase its various use cases. The brand has partnered with standup comedian Shraddha, DIY artist Abhinav Yadav, travel influencer Sharanya Iyer, and fashion influencer Sakshi Shivdasani to showcase Bard's capabilities. The campaign uses the hashtag 'Bard Puns' to share videos showcasing the chatbot's various use cases, including travel planning, DIY cupboard creation, and creating a 'chaatcuterie' board for a soiree. The influencer videos, tagged with the hashtag 'Bard Puns', feature humorous content like 'Bard-y Planner' and 'Travel Bard-y'. Google India launched Bard, an AI product, in March 2023, following an ad campaign with actress Sobhita Dhulipala and collaborations with influencers like Chef Saransh Goila, Krutika, Shagun, Monkey Magic, and Mithilesh Patankar.