In the 2025 holiday season, 58% of Gen Z and millennials trust AI agents for price comparisons and recommendations, signaling a shift in consumer behavior. AI-driven smart shopping is set to replace traditional browsing methods, emphasizing the need for retailers to evolve. With 72% of consumers prioritizing brands that meet their immediate needs, the focus will shift to discoverability and post-purchase loyalty experiences, fundamentally redefining brand-consumer relationships.