Embedded finance transforms how individuals interact with financial services, opening up many possibilities for financial and non-financial businesses to reach a wider market. Embedded finance seamlessly integrates financial services into the everyday operations of small businesses, enabling them to manage larger transactions without relying on expensive external assistance or cumbersome paperwork. These features streamline administrative tasks, ensure compliance with regulations, and reduce costs and time spent on routine activities, freeing business owners to focus on more strategic and growth-oriented endeavours. Furthermore, embedded finance platforms offer diverse payment options, from credit cards to digital wallets, facilitating quick and secure payments for customers. This empowers small businesses to expand their offerings to online platforms, previously restricted by the complexities of online payment acceptance.