An online presence is a must for any business today, and online sales require a platform that allows consumers to have an easy, quick and reliable shopping experience. But building your own platform is expensive and takes time, making it impossible for many small and medium-sized businesses (SMBs). That’s why SMBs quickly understood the role third-party eCommerce platforms such as Shopify, Squarespace or Wix could play in their online businesses. About 85% of Main Street SMBs in the U.S. already run their online business through one of these platforms, as per PYMNTS Intelligence data. Embracing adoption of such platforms could speed up the expansion of firms in both domestic and global markets at affordable costs. While deciding to use an eCommerce platform for the online sales is probably an easy choice for many businesses, choosing one specific platform over another can be hard.