Automated marketing campaigns are being used by companies to boost brand awareness, build customer relationships, and deliver more relevant information. To build a successful marketing automation strategy, follow these 7 steps: 1. Define your opportunity by examining your current business environment and identifying areas for improvement. 2. Define your goal by setting a specific, measurable goal. 3. Define your audience by identifying the channels needed for building an automated campaign. 4. NAIL DOWN your channels, such as websites, apps, social media, and messaging platforms. 5. Identify your data needs and determine where the data needs to be located. 6. Plan your data and communication framework, building out a data visualization and communication collateral. 7. Test your automation by running test subjects through the entire automation workflow and testing emails thoroughly.