Amid bans on Instagram and restrictions on YouTube, Russian influencers are finding success on Telegram, which now boasts 120 million users—over 90% of internet users in the country. Influencer Karina Kasparyants has adapted, earning between $300 to $5,000 per ad on Telegram. The influencer marketing sector in Russia is predicted to grow from 15 billion to 55.7 billion rubles by 2025, despite potential governmental crackdowns on foreign platforms.we
Amid bans on Instagram and restrictions on YouTube, Russian influencers are finding success on Telegram, which now boasts 120 million users—over 90% of internet users in the country. Influencer Karina Kasparyants has adapted, earning between $300 to $5,000 per ad on Telegram. The influencer marketing sector in Russia is predicted to grow from 15 billion to 55.7 billion rubles by 2025, despite potential governmental crackdowns on foreign platforms.we