At Adobe MAX 2025, Adobe and Google Cloud revealed an expanded partnership integrating Google’s advanced AI models directly into Adobe applications like Firefly, Photoshop, and Premiere. This collaboration enables users to create and customize high-quality AI-generated content while maintaining control within Adobe’s ecosystem. Adobe CEO Shantanu Narayen stated, “This empowers creators to push the boundaries,” as they aim to accelerate content creation and enhance brand-specific outputs through Google’s Vertex AI.