Adobe's Firefly service, launched in 2023, has enabled companies to create over 25 billion marketing assets, highlighting a surge in demand for generative AI technology. “It’s highly personalized,” notes Elsakr, emphasizing how the service allows brands to tailor campaigns for various seasons, languages, and formats. Unlike typical Adobe products sold per seat, AI Foundry utilizes a usage-based pricing model, providing companies with flexible deployment options to enhance their marketing strategies effectively.