Adobe unveiled Agent Orchestrator at its Las Vegas Summit, introducing a new capability for Adobe Experience Platform that manages both proprietary and third-party AI agents. The platform launched with 10 purpose-built agents designed for specific business functions, including content production, audience analysis, and site optimization. The system features Brand Concierge, a multimodal agent supporting text, voice, and image interactions for personalized customer experiences. Adobe has partnered with major tech companies including Microsoft, AWS, and IBM to ensure cross-ecosystem interoperability, while expanding relationships with integrators like Accenture and Deloitte Digital.