Global consumer spending facilitated by agentic AI will reach $3.35 trillion by 2030, according to a WARC and PHD report. This triples from $944 billion in 2026 and represents 3.8% of total global consumer expenditure. Ten markets, including the US, China, UK, and India, will account for nearly 68% of this spend. The US leads with $1.1 trillion. Telecoms and utilities see the fastest growth to $410.3 billion. Financial services and travel also expand significantly. AI agents help consumers navigate abundance by discovering, comparing, and purchasing. The report notes a shift toward delegation of choice. India ranks among top markets for agent-facilitated purchases. This evolution transforms marketing as agents become key intermediaries.
Global consumer spending facilitated by agentic AI will reach $3.35 trillion by 2030, according to a WARC and PHD report. This triples from $944 billion in 2026 and represents 3.8% of total global consumer expenditure. Ten markets, including the US, China, UK, and India, will account for nearly 68% of this spend. The US leads with $1.1 trillion. Telecoms and utilities see the fastest growth to $410.3 billion. Financial services and travel also expand significantly. AI agents help consumers navigate abundance by discovering, comparing, and purchasing. The report notes a shift toward delegation of choice. India ranks among top markets for agent-facilitated purchases. This evolution transforms marketing as agents become key intermediaries.