According to an annual “State of Mobile” report from app intelligence provider Sensor Tower, AI apps saw a surge of interest over the past year. This led to an over 200% increase year-over-year in consumer spending in AI apps like ChatGPT, Gemini, ByteDance’s Doubao, and others, bringing the total spent in the category to nearly $1.1 billion in 2024. Consumers spent nearly 7.7 billion hours using AI apps in 2024.