Amazon's CTO Werner Vogels highlights the company's AI integration, noting that AI has been part of Amazon's customer experience for 25 years through AWS models. While Amazon doesn't compete directly with OpenAI or Google in large language models, Vogels emphasizes AI's potential to solve global issues, such as breast cancer detection and poverty eradication. AWS focuses on democratizing and sustainably developing AI technologies, stressing inclusivity and cultural relevance in AI access.