AI Drives Remarkable Efficiency Gains in Small Businesses

Posted under: SMB
Date: 2024-01-08
AI Drives Remarkable Efficiency Gains in Small Businesses

In a Charleston beach house, five women business owners gathered to strategize for 2024, including spiritual healer Claire, facing challenges in creating online content. Enter ChatGPT, an artificial intelligence tool that, within an hour, crafted compelling website copy for Claire, solving a months-long barrier to attracting clients. ChatGPT, launched in November 2022, is making waves in small businesses, with 23% adopting AI, leading to improved marketing and communications, according to a study. Sharon Tewksbury-Bloom, founder of Bloom Facilitation, praises ChatGPT's efficiency in writing, editing, summarizing, and brainstorming ideas, saving 5-10 hours a week and enabling her to hire an assistant. Its learning ability and collaboration make it a pleasant assistant, helping with tasks like creating alt text for website images or generating titles for workshops.