Amazon acquires Bee—AI wearable that listens and summarizes your day

Posted under: AI technologies
Date: 2025-07-23
Amazon's Strategic Acquisition of Bee AI Wearable | Justo Global

Amazon has officially acquired Bee, an AI wearable startup, as announced by CEO Maria de Lourdes Zollo on LinkedIn. The $50 device resembles a Fitbit, transcribing conversations to deliver personalized daily summaries and reminders via the accompanying app. This acquisition signals Amazon’s strategic entry into the AI wearables market, aiming to complement its existing smart home devices. Industry experts note the move positions Amazon alongside competitors like OpenAI and Apple in the evolving tech landscape.

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