Amazon plans to introduce agentic AI for its nearly 2 million sellers in India. These agents will identify business opportunities and act on sellers’ behalf while leaving final decisions with the business owner. The company aims to bring AI benefits to 15 million small businesses by 2030. Interactions with its 24/7 Selling Partner AI, available in English and Hinglish, have grown 7.5 times year-on-year. More than 200,000 sellers already use AI-powered listing tools that can cut routine listing time by up to 70 percent. Over 28,000 use Product Opportunity Explorer, and more than 69,000 use Sale Event Planner. The push comes as Tier-II and Tier-III cities drive festival sales, with more than 70 percent of Great Indian Festival participants from smaller towns. Amazon says it wants to shift from marketplace to long-term growth partner for small businesses.
Amazon plans to introduce agentic AI for its nearly 2 million sellers in India. These agents will identify business opportunities and act on sellers’ behalf while leaving final decisions with the business owner. The company aims to bring AI benefits to 15 million small businesses by 2030. Interactions with its 24/7 Selling Partner AI, available in English and Hinglish, have grown 7.5 times year-on-year. More than 200,000 sellers already use AI-powered listing tools that can cut routine listing time by up to 70 percent. Over 28,000 use Product Opportunity Explorer, and more than 69,000 use Sale Event Planner. The push comes as Tier-II and Tier-III cities drive festival sales, with more than 70 percent of Great Indian Festival participants from smaller towns. Amazon says it wants to shift from marketplace to long-term growth partner for small businesses.