Amazon and FedEx are in talks to re-establish a partnership after cutting ties in 2019. FedEx aims to rebound from a downturn with increased parcel deliveries, while Amazon seeks to improve its customer-return process. This move aligns with the competitive nature of eCommerce, where free shipping is a top consideration for 66% of consumers. Survey data shows that delivery features like fast shipping, package tracking, and easy returns are crucial for online shopping satisfaction, even surpassing website navigation and payment options. Additionally, consumers increasingly expect multiple payment options, refunds for fraudulent charges, digital coupons, promo codes, and real-time online inventory. To stay competitive, online merchants must optimize the entire delivery experience and fulfill expectations of digital-savvy shoppers.