Amazon Web Services (AWS) has launched the Amazon Titan Image Generator, an AI-powered tool allowing users to create or enhance images using natural language prompts. Particularly beneficial for industries like advertising, eCommerce, and media, the model comprehends complex prompts to generate relevant images. AWS customers can submit prompts or upload images for automatic editing in the Amazon Bedrock console, enabling tasks like inserting objects or changing backgrounds. Notably, the tool includes an invisible watermark on generated images to discreetly identify AI-created content, aiming to curb the spread of harmful or misleading information. AWS customer GoDaddy plans to test and integrate the Amazon Titan Image Generator to enhance generative AI capabilities for entrepreneurs. AWS is enhancing its AI and image generation solutions, thereby enhancing digital content creation and marketing assets for businesses, particularly small enterprises.