Amazon has unveiled a new AI-powered feature called 'Interests' that leverages large language models to transform natural language shopping queries into personalized product recommendations. The feature, currently available to select U.S. users via the Amazon Shopping app and mobile website, enables customers to input conversational prompts about their interests, preferences, and budget. The system proactively notifies users about new items, restocks, and deals matching their specified interests, marking another step in Amazon's expanding AI integration strategy alongside tools like Rufus and AI Shopping Guides.