Amazon is upgrading its decade-old Alexa voice assistant with generative artificial intelligence and plans to charge a monthly subscription fee to offset the cost of the technology, according to people with knowledge of Amazon’s plans. The division was once seen as a darling of Amazon founder Jeff Bezos — but has been subject to strict profit imperatives since his departure. Bezos is among those who have voiced concern that Amazon is behind in AI.
Amazon is upgrading its decade-old Alexa voice assistant with generative artificial intelligence and plans to charge a monthly subscription fee to offset the cost of the technology, according to people with knowledge of Amazon’s plans. The division was once seen as a darling of Amazon founder Jeff Bezos — but has been subject to strict profit imperatives since his departure. Bezos is among those who have voiced concern that Amazon is behind in AI.