Amazon is testing a feature called Buy for Me, which uses agentic AI to help customers buy items from other brands while remaining within the Amazon Shopping app. The feature is live in the US for a subset of customers and offers increased exposure and seamless conversion for other brands. Customers can link to other stores or ask Amazon to buy them for them.
Amazon is testing a feature called Buy for Me, which uses agentic AI to help customers buy items from other brands while remaining within the Amazon Shopping app. The feature is live in the US for a subset of customers and offers increased exposure and seamless conversion for other brands. Customers can link to other stores or ask Amazon to buy them for them.