The EU's Digital Markets Act (DMA) targets Apple's App Store "steering" rules, which authorities claim stifle competition. If Apple is deemed non-compliant by March 2025, it might face fines of up to 10% of global revenue. The EU also looks into Apple's support for alternative iOS marketplaces, with a focus on the core technology price and installation requirements for third-party app shops. Apple claims continued compliance efforts, but delays in iOS 18 features are due to regulatory concerns.