As per MacRumours, Apple is making significant changes to its customer support approach with plans to eliminate the roles of social media support advisors across platforms like Twitter, YouTube, and the Apple Support Community website. Starting later this year, customers seeking assistance will no longer have access to direct support from Apple employees on these platforms. Starting from October 1, the @AppleSupport Twitter account will stop providing personalized responses to customers' direct messages, according to the MacRumours. Instead, automated replies will be sent to customers, informing them about alternative methods to reach out to Apple for help. Additionally, Apple will discontinue offering technical help in the comments sections of its YouTube support channel. Additionally, the company will phase out the paid Community Specialist position within the Apple Support Community, an online forum where customers seek guidance.