Apple is in the preliminary phases of revitalizing its AI software, focusing on hardware innovations as a cornerstone of its strategy. Company executives emphasize the potential impact of tabletop robots and a more life-like version of Siri as pivotal to enhancing user experience. This shift comes amid growing competition in the AI space, and Apple aims to leverage advanced technology to regain its market standing and reshape personal computing interfaces.
Apple is in the preliminary phases of revitalizing its AI software, focusing on hardware innovations as a cornerstone of its strategy. Company executives emphasize the potential impact of tabletop robots and a more life-like version of Siri as pivotal to enhancing user experience. This shift comes amid growing competition in the AI space, and Apple aims to leverage advanced technology to regain its market standing and reshape personal computing interfaces.