American Express has introduced its ""Door to Shop Small"" program for Small Business Saturday, featuring an augmented reality shopping experience to guide customers to and shop at small and medium-sized businesses (SMBs) across the U.S. The initiative aligns with a 2023 American Express Shop Small Impact Study, indicating that 55% of SMB owners anticipate Small Business Saturday contributing to their overall holiday sales. Over 50% of consumers expressed a preference for seeking out SMBs over large retailers for holiday gifts, citing a desire for unique and personal presents. Amex plans to launch pop-up doorways in New York, Chicago, and Los Angeles using augmented reality technology. The initiative aims to increase visibility and accessibility of Small and Medium-sized Businesses (SMBs), making them more competitive in the retail market. The AR experience is accessible on doortoshopsmall.com and aligns with consumer preferences.