American Express has introduced its ""Door to Shop Small"" program for Small Business Saturday, featuring an augmented reality shopping experience to guide customers to and shop at small and medium-sized businesses (SMBs) across the U.S. The initiative aligns with a 2023 American Express Shop Small Impact Study, indicating that 55% of SMB owners anticipate Small Business Saturday contributing to their overall holiday sales. Over 50% of consumers expressed a preference for seeking out SMBs over large retailers for holiday gifts, citing a desire for unique and personal presents. Amex plans to launch pop-up doorways in New York, Chicago, and Los Angeles using augmented reality technology. The initiative aims to increase visibility and accessibility of Small and Medium-sized Businesses (SMBs), making them more competitive in the retail market. The AR experience is accessible on doortoshopsmall.com and aligns with consumer preferences.
American Express has introduced its ""Door to Shop Small"" program for Small Business Saturday, featuring an augmented reality shopping experience to guide customers to and shop at small and medium-sized businesses (SMBs) across the U.S. The initiative aligns with a 2023 American Express Shop Small Impact Study, indicating that 55% of SMB owners anticipate Small Business Saturday contributing to their overall holiday sales. Over 50% of consumers expressed a preference for seeking out SMBs over large retailers for holiday gifts, citing a desire for unique and personal presents. Amex plans to launch pop-up doorways in New York, Chicago, and Los Angeles using augmented reality technology. The initiative aims to increase visibility and accessibility of Small and Medium-sized Businesses (SMBs), making them more competitive in the retail market. The AR experience is accessible on doortoshopsmall.com and aligns with consumer preferences.