The recent departure of Linda Yaccarino as CEO of X coincides with a 10% decline in its daily active user base, now at 132 million, according to Sensor Tower. Meanwhile, competitor Threads reported a 127.8% year-over-year growth, reaching 115.1 million daily users. Although X maintains stronger user engagement—with an average usage time of 31 minutes versus Threads' 8—it faces escalating competition as Threads enhances its advertising features, drawing closer to X's user base.
The recent departure of Linda Yaccarino as CEO of X coincides with a 10% decline in its daily active user base, now at 132 million, according to Sensor Tower. Meanwhile, competitor Threads reported a 127.8% year-over-year growth, reaching 115.1 million daily users. Although X maintains stronger user engagement—with an average usage time of 31 minutes versus Threads' 8—it faces escalating competition as Threads enhances its advertising features, drawing closer to X's user base.