Bluesky has 37 million users, significantly trailing behind X's hundreds of millions and Threads' reported 350 million. Experts suggest Bluesky's success may lie in its focus on decentralization and user control rather than competing directly with larger platforms. "To gain ground, Bluesky needs to double down on transparency," says Fatima Sirhindi from ICUC.social. As social media becomes more fragmented, Bluesky can thrive as a niche platform for privacy-focused users.