Google's relentless drive to integrate AI into its services is reshaping the digital landscape, affecting content creation, distribution, and monetization. Their AI innovations, such as natural language processing and machine learning, enable the delivery of more personalized and relevant content to users. This enhances the user experience but challenges publishers to keep pace with evolving SEO strategies. However, there's a catch. To prevent Google's AI from using their content for summaries, publishers must employ tools that also exclude them from Google search results, essentially rendering them invisible online. For example, a search for ""Who is Jon Fosse,"" the recent Nobel Prize in Literature winner, generates AI-generated overviews and links to sources. Google insists these summaries are an opt-in experiment designed to evolve with user feedback.