ChatGPT's Ad Play: A Direct Threat to Google's Search Goldmine

Posted under: AI technologies
Date: 2025-07-03
Direct Threat: ChatGPT's Impact on Google's Search | Justo Global

OpenAI, a leading AI-based company, has launched ChatGPT, a generative AI-based search engine, with 800 million active users in May. The company generates revenue from paid subscriptions, cloud computing services, and licensing fees. Google faces challenges in attracting advertisers and big brands, as ChatGPT could potentially replace web links. Google's internet search-advertising revenue increased to $50.7 billion in Q1 2025, while ChatGPT offers search answers. Google's AI-based search engine, AI Mode, offers chatbot-style search answers and prompts conversations.

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