China’s EV leader BYD is restructuring its European strategy after failing to secure enough dealers and executives with local experience, insiders report. Addressing these challenges, BYD is significantly expanding its dealership network and offering competitive pay to lure talent from firms like Stellantis. Following advice from new adviser Alfredo Altavilla, BYD will offer hybrids to adapt to Europe’s diverse preferences. The reboot is showing progress, with sales tripling in early 2025 compared to the previous year.
China’s EV leader BYD is restructuring its European strategy after failing to secure enough dealers and executives with local experience, insiders report. Addressing these challenges, BYD is significantly expanding its dealership network and offering competitive pay to lure talent from firms like Stellantis. Following advice from new adviser Alfredo Altavilla, BYD will offer hybrids to adapt to Europe’s diverse preferences. The reboot is showing progress, with sales tripling in early 2025 compared to the previous year.