NBCUniversal is prioritizing user data privacy, giving residents of certain states the option to opt-out of personal data sales or processing for targeted ads. This applies to sensitive data like name and email addresses. Opt-out can be managed under Preferences and by completing an Opt-out form. It's only applicable on a specific brand's website or app on the browser where the selection was made. The choices must be renewed for each site/app and after clearing cookies.