Creativity is the ability to think in new ways and offer fresh perspectives to old problems, involving conceiving something original or unusual. It's critical in business to adapt and create unique approaches. Four types of creativity include deliberate and emotional, deliberate and cognitive, spontaneous and emotional, and spontaneous and cognitive. On the other hand, innovation is applied creativity, turning a new idea into a novel solution or process with realized value for others. Types of innovation encompass business model, product, and marketing innovations. Both creativity and innovation are crucial in preventing business stagnation, but they differ; creativity is the spontaneous development of new ideas, while innovation is the application of those ideas to create tangible solutions. Understanding this difference is vital for business leaders aiming to foster both in their organizations.