In the world of business, data serves as a gold mine of untapped potential. Sidharth Mukherjee, the chief digital officer of Teleperformance, emphasizes the vast value hidden within various data sources such as customer interactions, supply chains, operations, human resources, finances, market research, and back-office activities. Nevertheless, harnessing the power of this data proves to be a formidable challenge due to its sheer volume, unstructured nature, and often concealed location within the organization. Recognizing the critical role of enterprise-grade generative AI tools introduced in late 2022, businesses are compelled to develop robust data strategies to unlock their full potential. Leveraging data analytics, organizations can extract actionable insights to facilitate informed decision-making, streamline internal processes, and enhance overall business performance.