ChatGPT is a generative artificial intelligence model. This technology uses language models to understand and generate a natural and fluid interaction. By learning from huge amounts of data, ChatGPT can answer an impressive variety of questions and provide accurate and relevant information. The DS IRIS SYSTEM, available across the entire DS 3, DS 4, DS 7, and DS 9 range, is now enriched with ChatGPT AI to enable users to enjoy a revolutionary conversational experience onboard the vehicle, ensuring access to useful information and the ability to complete a multitude of tasks. Thanks to the integration of this new feature, the DS onboard voice recognition system takes on a new dimension by becoming a digital assistant devoted to the travel experience. DS Automobiles inaugurates the “SoundHound AI powered by ChatGPT” pilot phase within Stellantis to assess the customer experience for the first 20,000 requests.