The COVID-19 pandemic accelerated the shift to an eCommerce economy, resulting in historically high sales in 2020 and 2021. Almost all small- to medium-sized businesses (SMBs) on Main Street see eCommerce as crucial for the sustainability and viability of their presence in the marketplace. More than two-thirds of Main Street SMBs engage in online sales to expand customer reach and boost sales, demonstrating that eCommerce is essential for staying competitive with both larger companies and other SMBs. Nearly 70% have adapted to online sales to align with changing customer preferences. The businesses that serve Main Street SMBs should consider adapting their services to support this eCommerce shift. These are just some of the findings detailed in “Main Street Health Survey Q4 2023: eCommerce Protects Main Street SMBs’ Bottom Line in a Cooling Market,” a PYMNTS Intelligence and Enigma collaboration.