Media companies are on the brink of an industry-wide transformation as the impact of cloud platforms and the artificial intelligence solutions that depend on them becomes clear. Content creation and delivery are evolving quickly as new uses are found for the technology, making it a crucial element of the industry’s future. Yet some media organizations are wary about transitioning fully to the cloud, citing concerns around data privacy, security, and latency as potential barriers to entry. However, Microsoft is looking for an alternative solution that exists in the space between the on-premises and cloud worlds: the edge. Instead of processing all data on the cloud itself, edge computing involves devices in remote locations processing data at the edge of a network, either through the device itself or a local server. Only the most important data is transmitted to a central data center, minimizing latency and keeping the vast majority of data local and offline.