The Federal Communications Commission voted Thursday to approve the U.S. Cyber Trust Mark, a voluntary label that denotes that consumer Internet of Things devices like “smart” home appliances meet baseline security standards. The FCC approval is the culmination of a White House initiative and is somewhat modeled after the energy efficiency labeling program Energy Star. The program would create an easy-to-recognize label that confirms for consumers that a product meets cybersecurity standards developed by the National Institute of Standards and Technology. The hope is that consumers can vote with their wallets and move the consumer market to address the litany of vulnerabilities found in smart devices. A rush of internet-connected consumer devices that often ship with little or poor security has created huge privacy risks for the consumers that rely on them and has given malicious hackers access to huge networks of devices that they can use to carry out and orchestrate attacks.