Saatchi & Saatchi India’s latest brand video for FedEx showcases the brand's commitment to SMEs. Titled ‘The Shipment,’ the digital ad addresses the challenges SMEs face in ensuring reliable and timely deliveries and uses humor to position FedEx as a trusted logistics partner. Through a combination of digital and traditional media touchpoints, this integrated campaign reinforces FedEx as a dependable global logistics provider with expert services and a network.
Saatchi & Saatchi India’s latest brand video for FedEx showcases the brand's commitment to SMEs. Titled ‘The Shipment,’ the digital ad addresses the challenges SMEs face in ensuring reliable and timely deliveries and uses humor to position FedEx as a trusted logistics partner. Through a combination of digital and traditional media touchpoints, this integrated campaign reinforces FedEx as a dependable global logistics provider with expert services and a network.