MSMEs from non-metro cities are clocking more Diwali orders this year than sellers from metro cities while the e-commerce opportunity could be at a staggering USD 13 billion for the Indian MSMEs during the festive season, says a report. Tech-enabled logistics platform and unicorn Shiprocket in its report released on Thursday noted that with e-commerce gaining traction, it anticipates around 10-15 per cent of the total order volume to be attributed to first-time shoppers. Shiprocket estimates the Indian e-commerce opportunity will be at a staggering USD 13-billion for the Indian MSMEs during the festive season, it said. Observing that as much as 56 per cent of its order volume originates from non-metro cities, the platform said this underscores the rapid adoption of online shopping and digital transactions in smaller towns and rural areas. In this spirit, MSMEs from tier-2, tier-3 and tier-4 cities are expecting higher Diwali gift orders than sellers from metro cities, it stated.