In India, the festive season brings unprecedented opportunities for growth but also poses significant financial challenges for micro, small and medium enterprises (MSMEs). As consumer demand surges, small businesses face working capital pressures, cash flow management issues and strained financial resources, threatening to hinder their ability to capitalise on this critical period. MSMEs play a major role in absorbing the spike in customer activity witnessed during the holiday seasons.
In India, the festive season brings unprecedented opportunities for growth but also poses significant financial challenges for micro, small and medium enterprises (MSMEs). As consumer demand surges, small businesses face working capital pressures, cash flow management issues and strained financial resources, threatening to hinder their ability to capitalise on this critical period. MSMEs play a major role in absorbing the spike in customer activity witnessed during the holiday seasons.