FIFA has chosen Salesforce to support operations and fan engagement for the 2026 and 2027 World Cups. Salesforce will help FIFA improve interactions with fans while supporting event-related operational processes through its technology platform. The partnership reflects growing use of customer relationship and data platforms to manage large-scale global events. FIFA aims to create more connected experiences for audiences while improving operational efficiency across tournament activities. Organizations increasingly rely on digital platforms to strengthen engagement and streamline event management. For businesses, the partnership highlights how customer data, automation, and digital engagement platforms can improve experiences, strengthen relationships, and support large-scale operations across events and customer-facing environments today.
FIFA has chosen Salesforce to support operations and fan engagement for the 2026 and 2027 World Cups. Salesforce will help FIFA improve interactions with fans while supporting event-related operational processes through its technology platform. The partnership reflects growing use of customer relationship and data platforms to manage large-scale global events. FIFA aims to create more connected experiences for audiences while improving operational efficiency across tournament activities. Organizations increasingly rely on digital platforms to strengthen engagement and streamline event management. For businesses, the partnership highlights how customer data, automation, and digital engagement platforms can improve experiences, strengthen relationships, and support large-scale operations across events and customer-facing environments today.