Indian fintech lenders have reported an impressive 81.41% year-on-year growth in Q1 FY24 loan issuance, amounting to Rs 29,875 crore (Rs 298.75 billion), according to data from the Fintech Association for Consumer Empowerment (FACE). This surge mirrors the broader consumer credit market expansion during Q1 CY23, predominantly fueled by small-ticket loans. Companies like KreditBee, which cater to mid-income customers in Tier-III to IV cities, are contributing to the resilience of digital lending. The growth of digital credit options is being driven by strong customer demand and trust earned through effective customer protection measures, including a new code of conduct aimed at enhancing the customer experience. Mint Road is keeping a close watch on banks, especially private ones, regarding their retail lending practices. Despite uncertainties in banks' retail lending futures, fintech lenders appear well-positioned to continue their growth trajectory.