In India, a new kind of rapid commerce has emerged that targets people who make more than a certain amount of money. Ayyappan R, a former senior vice president of Flipkart, created "FirstClub" for the top 10% of the population. According to a MoneyControl report, FirstClub, established as a "members-only delivery startup," has raised $8 million in its most recent investment round.
In India, a new kind of rapid commerce has emerged that targets people who make more than a certain amount of money. Ayyappan R, a former senior vice president of Flipkart, created "FirstClub" for the top 10% of the population. According to a MoneyControl report, FirstClub, established as a "members-only delivery startup," has raised $8 million in its most recent investment round.